Curating hospitality experiences
From Coffee to Cocktails, From Streets to Stories
Project E brings together experiences that define modern hospitality - from cafes and bars to tours and events throughout Japan.
About Project E
Project E is a collective of entrepreneurs and creators based in Osaka.
We specialize in food, beverage, and hospitality—helping brands and founders turn ideas into cafés, cocktail bars, coffee brands, tours, and events.
Alongside our own ventures—Cafe LA, Subterra Cocktail Bar, Oni Coffee, and The Osaka Tour Company—we provide consulting, marketing, and production support for others in the hospitality industry.
From Concept to Connection
We support every stage of hospitality and experiential business creation—from the first idea to full-scale operation.
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We help you design, build, and open your café, bar, or experiential space—from concept, brand identity, and operations to staff training and marketing.
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For existing businesses, we provide ongoing advisory on operations, menu development, HR, and growth strategy.
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We help you reach international audiences through digital storytelling, multilingual content, SEO, and social media campaigns designed for Japan’s inbound market.
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From launch events to cross-brand collaborations, we produce and manage experiences that build community, attract attention, and grow brand loyalty.
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We support cafés and hospitality businesses in building high-quality, sustainable coffee and pastry programs.
Backed by in-house roasting and a professional pâtissier, we help brands elevate quality while keeping operations practical and scalable.
We don’t just consult—we create
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![A clear plastic cup filled with Japanese custard pudding, placed on a round wooden tray. Part of a latte with latte art is also visible in the foreground.]()
Cafe LA
A warm cafe in Shinsaibashi blending coffee, desserts, and community.
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![Interior of a dimly lit bar or lounge with colorful neon lighting, graffiti on the walls, and high tables with stools. There is a DJ booth labeled 'SUBTERRA' at the back, illuminated by red and yellow neon lights.]()
Subterra Cocktail Bar
A hidden lounge in Dotonbori offering crafted cocktails and curated events.
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![A top-down view of a coffee cup with latte art in the shape of a leaf held with two hands over a dark surface.]()
Oni Coffee
A specialty coffee shop in Minami-Horie, Osaka, serving carefully sourced beans and crafted brews.
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![Night view of a busy city street with bright neon signs and billboards in Japanese, with some signs in English, illuminated at night. The street is filled with people, and various advertisements and storefronts are visible.]()
The Osaka Tour Company
Cultural and culinary experiences for travelers who want to explore beyond the surface.
Contact us.
Whether you’re starting a café, hosting an event, or growing your hospitality brand, every idea starts with a conversation.
Contact us for a free consultation—we’ll help you bring your concept to life.